ICE ICE Baby

I rarely like to make predictions or bold claims, but dawned on me that it’s pretty much all over for the Internal Combustion Engine cars and trucks. Forget government mandates or the latest Tesla press release.

Why do I say this? a few months ago I recall reading the press release for the new F-150 electric truck. The stats made for some impressive reading. And more interestingly, if anything, it appeared Ford downplayed some numbers like range (i.e. giving a conservative estimate based on actual usage as opposed an optimal number based on unrealistic driving conditions). They announced an initial set of production numbers and a few weeks later doubled their 2024 production estimates. The Ford F-150 has been the best selling vehicle in the US since 1981. Announcing an electric version was no small thing. And people took to it like a duck to water.

But that wasn’t the thing that convinced me. It was the ad I saw tonight. I can’t find a link to the latest but it features the F-150 Lightning, the E-Transit, an electric version of their best selling van and the Mustang Mach-E. This is a wide range of vehicles and it’s clear that they’re not targeting niche vehicles or make a pro forma attempt. They mean business.

They know where the market is heading and it’s electric. The market has spoken and the future is electric. Mandates and the like won’t matter.

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